In Your Face Myspace! Newscorp bought at $580 M in 2005 and sold for 35M 6-29-11 to an Irvine Social Media Co.

How could this happen to a nice guy like Rupert Murdock?  How about a better quality of experience on Facebook?  Ease of use and easy access to apps?  Yet, there is a lesson here for FB too.  Somewhere, in some unexpected cubicle or academic cell, an overpowering competitor is being born.